Avvie

Real Estate technology company, set out to create a single platform to buy and sell real estate, encompassing all aspects of the transaction from search to closing for both agents and consumers.

Team

2 Designers

Project

Start-up

Time

Fall 2020

Search

Consumers can seamlessly navigate through a vast database of real estate listings, refining their search with a wide range of customizable filters to match their specific needs and preferences.

Submit

Smooth and efficient submission of contracts from buyers and agents to sellers. Addressing the complexities and time-sensitivity of contract submission in the real estate buying process, offering a secure and streamlined way to propose, negotiate, and finalize contracts.

Review

Streamline the process of managing, reviewing, and responding to offers for sellers and their clients in the real estate market. Simplifying the often complex and dynamic negotiation phase, enhancing the efficiency and effectiveness of real estate transactions.

Research

Context

Buying and selling real estate happens across multiple clients, fragmenting all aspects of the transaction, and leaving consumers frustrated.

Valuable data like that of unaccepted offers and general user sentiment is currently discarded or not collected at all.

Challange

How might we develop a user-friendly, real estate platform that streamlines the buying and selling process, while efficiently capturing and utilizing valuable data like unaccepted offers and user sentiment to enhance consumer experience and market insights?

The Users

Agents

Tech-savvy professionals focused on streamlining property transactions, and enhancing client communication.
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Sellers

Increased agency in the selling process, aiming for a more autonomous, and financially advantageous way to manage and close their real estate transactions.

Buyers

Seeking greater transparency and confidence in their property search to make informed decisions in the real estate market.
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Their Journey

Actions

Readiness

Scheduling and information intake

Preparing content for sales call

Sales engagements proving ROI

Follow-up communication

Coaching and training

Solution Space

Real estate for the digital era

A mobile and desktop real estate product that offers buyers the ability to submit offers, and sellers to review them, all in one place. All parties with the necessary tools for a successful sale or purchase.

Design Iterations

List a property

Discover and submit

Offer dashboard

User Testing Feedback

Offer Submitting

"Having to fill out a contract and then come here and do the same this is annoying, I probably wouldn't do that."

Ang

Sales Agent

Ryan

Sales Agent

Offer Score

"I'm not a fan of the automated offer score thing, it feels like it's doing my job for me, especially when I'm working closely with sellers."

Product Iterations

Submitting an offer

Refining the contract submission process into a single-page experience, making it more efficient and user-friendly. Additionally, we've integrated a document scanner that automatically extracts data from the buyer's contract, pre-filling the page with the necessary information.

Product Iterations

Offer dashboard

Further refining the user interface, providing a more elegant and intuitive experience for users when countering offers from buyers. We've included a toolbar that displays important data relevant to sellers. This toolbar is designed to offer quick access to critical information, helping sellers make informed decisions by having key market insights and property details at their fingertips.